Tag: Looks

22 Very Old Trends I'm Still Wearing Today

I’m a huge fan of ’70s fashion—the era created a host of trends that still stand up today, whether you realize they’re from that time or not. Think of our current obsession with bright over-the-knee boots, folk-inspired printed dresses, velvet, and corduroy, boho blouses, midi skirts, and so on. While the ’70s sweeps over the […]

9 Foolproof Ensembles for Any Type of Wedding

Looking for the ultimate wedding guest outfit? Call off the search. We have you covered for every possible church, city, location, and vibe to come for 2020’s nuptial season. To help you in your quest to be the best dressed guest, push aside the stereotypical ideas about wedding attire, and instead think about the below […]

9 Steps to Defining Your Personal Style

Personal style is an elusive beast at best. Besides the fact that it’s ever evolving, we’re sure you also appreciate a handful of different styles. But which one truly speaks to you? That’s where we come in. No matter where you are on your path to mastering your personal take on fashion, there are certain actions […]

These Celebrity Date-Night Outfits Are Straight Fire

Ah, the elusive perfect date-night outfit. What really is the perfect thing to wear that will have you leaving the house feeling confident and your very best self? Honestly, it depends on your personal style and what you feel comfortable wearing. But if you want some surefire ways to make an entrance on any date, […]

4 Easy-Peasy Spring Makeup Looks to Boost Your Mood

Even though my wardrobe might not know it’s spring, my makeup drawer has been ready for months. To help get me through these final weeks of winter, I tapped celebrity makeup artist Mai Quynh and four stylish Who What Wear staffers to come up with our take on Ulta Beauty‘s spring moods (i.e., bold and daring; fresh and renewed; bright and dreamy; […]

The Capsule Wardrobe: How to Reduce Your Closet to 37 Pieces

Is it us, or does it suddenly seem like less is so much more? While the minimalist lifestyle has been gaining traction for a while now, lately it seems the trend has narrowed in on an area dear to our hearts: the closet. Whether it’s Marie Kondo’s often wardrobe-focused tidying technique or Matilda Kahl’s choice […]

The Chicest Over-50 Women Told Me the Fashion Mistakes They'll Never Repeat

Regardless of what year you came into this world, we can all learn a thing or two about style from our wiser fashion counterparts. These are the women who have lived to see generations worth of trends come and go and have spent the better half of a lifetime honing in on what they can now claim as […]

The 3 Best Bras Ever, According to Real Women

The hunt for the perfect bra seems like a never-ending battle that women around the world struggle with on a daily basis. Where should you turn for advice on the best lingerie, and who should you trust? When we spent some time trying to solve this problem, we had an epiphany. Instead of turning to salespeople […]

35 Cool French Fashion Brands That Every Girl Should Know

We can talk all day about how much we adore French brands, from the French styling tricks owned by the country’s chicest girls to the stars and street style gurus you should look to for excellent Parisian style. But what about the best French fashion brands that enable all the above? There are loads of […]

7 Perfect Outfits to Wear in 20-Degree Weather

Some people will tell you that April 25 is the ideal date for mild temperatures. But we’ll agree to disagree. Coming up soon, that 20-degree seasonal transition is certainly weather at its best. But it’s also a time that requires some painfully strategic layers: enough to stay warm but not so much coverage that your […]

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